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Zomato Launches AI-Generated Ads Featuring Celebrities for IPL 2024 Campaign [Video]

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Asian Economy and Markets

Zomato has launched a new series of AI-generated ads as part of its Tata IPL 2024 campaign, enhancing the engagement and excitement surrounding T20 cricket. These ads, developed by Zomato’s internal creative team and directed by renowned filmmakers Raj Nidimoru and Krishna DK, prominently feature Zomato’s ambassador, superstar Ranveer Singh, along with Samantha Prabhu and Cheteshwar Pujara.

The ads are designed to reflect the themes of friendship and the enjoyment of watching cricket while ordering favorite dishes online. They are personalized for each restaurant partner, showcasing their signature dishes, thereby providing a customized advertising solution during the busy cricket season. Ryde Productions handled the production of the campaign.

Sahibjeet Singh Sawhney, Zomato’s head of marketing, commented, “At Zomato, we continuously strive to offer value-added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers. We …

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