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Spotlight Shift: Bernice Chaos Mission to Illuminate Diversity in Advertising [Video]

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Asian Economy and Markets

Bernice Chao, founder of Asians in Advertising and author of “The Visibility Mindset,” is revolutionizing the advertising world by amplifying diverse voices within the industry. On “Founder’s Story,” Chao shared her journey from feeling invisible in her workplace to empowering others to claim their visibility. Her organization started from humble beginnings, aiming to support just 25 members but has grown into a global network of 6,000, providing mentorship, scholarships, and events.

Chao’s inspiration came from her own challenges in advertising, a field historically lacking diversity. Her efforts aim to counteract cultural idioms that discourage speaking out, which she juxtaposes against Western encouragement of vocal self-advocacy. Her work through Asians in Advertising offers a platform for professionals to discuss career challenges and opportunities, significantly impacting how diversity is embraced and leveraged in creative industries.

Chao’s leadership extends beyond organizational boundaries, encouraging individuals to advocate for themselves and embrace mentorship. Her story …

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